Triple B, an international family group focused on innovative projects, is making a strategic investment in Time Tennis, a groundbreaking initiative set to revolutionize the world of tennis. Founded by Feliks Lukas, a seasoned tennis expert with extensive sports management experience, Time Tennis aims to bring a refreshing new perspective to the sport.
A Legacy in Sports and Tennis Management
Feliks Lukas, the visionary behind Time Tennis, brings a depth of understanding and a unique perspective to the game. Growing up in a sports-oriented family, with a father as a tennis coach, a mother as a basketball player, and a sister as a tennis player -currently ranked #230 in the world, Lukas immersed himself in the world of sports from an early age.
His journey through the tennis industry, spanning roles from tournament director to sports manager in the United States, Luxemburg, and Croatia, provided him with a holistic understanding of the international tennis landscape. After returning to his home country, Croatia, Lukas led the organization of the ITF professional tennis circuit with over 60 tournaments in three years, democratizing tennis in the region. In 2015, Feliks earned the tour-level licence to run the WTA event in Croatia and has organised seven WTA events since.
“Tennis today is becoming a boring sport. In current tennis, less than 20% of the time is active play. With our new rules, Time Tennis aims to bring this percentage up to 67%”
A New Concept for Tennis Evolution
Recognizing the need for tennis to evolve, Lukas and his friends conceptualized Time Tennis over a casual brainstorming session in 2019, and have been developing it ever since. The game-changing aspect of Time Tennis lies not just in its innovative rules but in its commitment to the well-being of players. Unlike traditional tennis, Time Tennis offers players a stable income, improving their quality of life and mental health.
Time Tennis stands out as the first-ever gender-equal tennis tournament, emphasizing a holistic approach to the sport, where the league promotes teamwork and a sense of belonging as a key value which drives the competitions. Lukas firmly believes that Time Tennis is the next step in the evolution of tennis.
“With Time Tennis we're reshaping the game and returning to pure competition, equal treatment, and fair rewards.”
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Unique Features of Time Tennis: The Holistic Approach
Unlike other leagues, Time Tennis is not just a tournament; it's a new tennis product and an international league. With mixed teams of 6 players, simplified rules for better audience engagement, and a commitment to improving the quality of life for stakeholders, Time Tennis stands out as a gender-equal tennis tournament.
“We this new Tennis concept, we are trying to challenge the status quo and to reinvent Tennis for the new era of Fans and Players”
Triple B’s Investment: A Strategic Partnership for Success
Triple B's investment in Time Tennis is a crucial step towards realizing the vision of a new era in tennis and entertainment. As a key partner, Triple B will contribute to building the league, securing the business idea, and providing financial and strategic support for the next four years of deployment.
“Triple B became a key partner for the success of this disruptive idea thanks to the trust and synergy they had in us. They did not want to change the idea; they believed in the vision we had, and helped us maximise it”
For Thomas Archer Bata, Director and Shareholder at Triple B, and also co-founder of Time Tennis International, actively participating in setting up this disruptive project has been challenging but intensively energizing. After one year of business planning and getting connected to international Tennis Enthusiasts and Sports experts around the world, his interest in expanding the concept across the globe has increased.
“Our second event happened this December in Miami and was a success. We had international players like Eugenie Bouchard competing, and investors from all around the United States joining. The audience interest increases exponentially, and we are already structuring all events for 2024”
For media inquiries, please contact:
Valentina Müller, Communication Partner
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About Triple B
Triple B is an international family group with a mission to empower innovators and entrepreneurs for positive impact. We participate in real estate, growth opportunities, and scalable companies while supporting education programs in innovation and entrepreneurship.
About Time Tennis
Time Tennis is a new tennis product and league which aims to transform tennis for the modern era and the new sports audience. From innovations in match format and team structures to more equitable revenue and compensation models, Time Tennis is reshaping the game and returning to pure competition, equal treatment, and fair rewards.
