Amsterdam, February 24, 2025 – Triple B, an international investment group committed to empowering innovators and entrepreneurs, has led a €5.2 million funding round in Snuggs, Europe’s leading period underwear brand. This latest investment brings Snuggs’ total funding to €12 million and marks a significant step in accelerating the brand’s international expansion and category leadership in sustainable menstrual care.
Triple B’s investment underscores its commitment to supporting high-growth consumer brands that combine innovation, sustainability, and strong market potential. Snuggs has pioneered the shift towards reusable period solutions, offering a high-performance, design-led alternative to traditional menstrual products. With this fresh capital, the company aims to expand its retail presence, enhance product development, and explore entry into new markets.
“Periods are not a weakness. They are an advantage—a rhythm that can enhance productivity, relationships, and creativity. Imagine a world where every woman embraces her cycle with pride. That’s the world we’re building,” says Linda Šejdová, founder of Snuggs. “At Snuggs, our mission is clear: to bring confidence and happiness to every person with a period.”
Snuggs has already built a strong presence across Europe, with its products available in nearly 3,000 retail locations and a growing direct-to-consumer customer base. The brand has sold over three million products and serves more than 700,000 customers globally. In 2024, Snuggs generated €20 million in revenue with a positive EBITDA, further demonstrating its financial resilience and market demand.
“As investors, we seek out forward-thinking brands that challenge conventions and drive meaningful change. Snuggs is reshaping the menstrual care industry with a strong vision, premium products, and an impressive growth trajectory,” said Thomas Archer Bata, director of Triple B. “We see immense potential in Snuggs’ ability to redefine period care on a global scale, and we are excited to support their journey as they expand internationally. As conversations around women’s health and sustainability continue to grow, Snuggs is positioned to lead this movement.”
This investment aligns with Triple B’s broader mission of backing transformative companies that merge financial success with positive social impact. As part of its growing portfolio of high-potential consumer brands, Triple B continues to seek out opportunities that align with its values of responsible capitalism and sustainable innovation.
About Triple B
Triple B is an international investment group committed to empowering innovators and entrepreneurs for positive impact. With a focus on real estate, growth opportunities, and venture-stage companies, Triple B seeks to support projects and ideas that embody innovation and responsible capitalism. Founded by Thomas G. Bata, Thomas A. Bata, and Charlotte Bata-How, Triple B is dedicated to driving meaningful change in communities worldwide.
For further information, please contact: Valentina Muller, Communications Partner
Email: valentina.muller@triple-b.co
About Snuggs
Since its founding in 2019, Snuggs has experienced rapid growth, attracting over 700,000 customers, selling over 3 million products, and expanding into seven markets. The brand’s high-performance, ultra-thin absorbent technology has redefined period protection, offering a sustainable, comfortable alternative to tampons and pads. With a presence in nearly 3,000 retail stores, including drugstores and food retailers, and offices in three countries, Snuggs is pioneering the shift towards modern, dignified, and design-led menstrual care.
